McLuhan Said: "The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." - (Marshall McLuhan )
Mcluhan was one of the first to discover and spread the message of the effects of technology as it relates to human behaviour changes in communities. His thorough examinations of electric technology and media come up with the phrase “The medium is the message”.
Our society is transformed from industrial age to the information age in the 20th century. We are interested in the process and the growing trend towards repetition, virtual reality. These technologies create an extension of the human body and McLuhan warns us “we become what we behold”. What he means by it is that electronic technology becomes an extension to our senses, primarily sound and sight. He calls the vehicle as an extension of the feet, permitting the travel between places only faster and with less effort. But with every extension there is an opposite reaction, phrased by McLuhan as ‘amputation’.
Cars made us walking less, made us fat and less healthy. Cities are developed and life becomes faster paced more stressful and makes us more impatient.
Like the telephone or now the internet extend the voice but amputates the abilities to write letters well or communicate with other people face to face. Getting information from Google for our architectural projects is made our life easier, however at the same time it become less physical experience. Also using computer software’s to draw our designs made hand drawing skills weaker. Our abilities are changing, transforming and these developments has advantages and disadvantages. We have a responsibility what message we put forward as designers and the media we use.
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